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Welcome to 2010!

Following up on our December blog entry which looked at examples of customers with a need to process large volumes of Clickstream & Web Log data for analysis, we now have a white paper on the subject available.

In the internet economy, access to timely clickstream data from your company’s website provides valuable insight into online visitor behaviour and patterns, which in turn enables you to offer improved pricing, more effective campaigns and offers, and better visitor segmentation and targeting.

Many companies use off-the-shelf web analytics products, which can make it relatively simple to monitor and analyze website activity, eliminating the need for significant IT efforts. There's no shortage of these web analytics products from which you can choose.

But as companies becomes more sophisticated in their web analytics requirements, they often find a need to augment the capabilities of these packaged products. Building and maintaining a Clickstream Data Warehouse (CDW) enables you to manage, segment and report on data in ways that the packaged products do not:

• Gain greater insight into online customer behaviour
• Make more strategic decisions based on actionable data
• Increase margins, lower costs and improve bottom line
• Increase staff productivity

To download a copy of the white paper titled "Business Drivers and Enabling Technologies for Clickstream Data Warehouse Initiatives", click on over to our DMExpress product page, then click on the White Paper Login link at the bottom of the right-hand column (Note that you'll be asked to enter your name, email address, and contact number prior to downloading).

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